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PPM Coordinator to DTO and by STS to

DTO or MOTC

on a monthly basis for onward

submission to be included in Quarterly Report on Programme Management and Logistics

(QRPML) or Programme Management Report.

World TB Day

The World TB Day is observed each year globally on March 24. In India, numerous

events and activities are organized at national, state, district, and community levels to

draw public attention to TB as a major health problem and efforts being made under

RNTCP for TB care and control. The World TB Day represents a worldwide call to action

as well as helps mobilize political and social commitment at the national level. It is

necessary to plan it well, to derive maximum benefit. As a major media event, the World

TB Day provides a good opportunity to draw attention towards:

1.

Good work done under RNTCP

2.

Local/regional/national TB scenario to inform and emphasize the urgency

3.

Role of different sections of society and service providers to bridge gaps

4.

Gaps and what more needs to be done

5.

Mobilize support of stakeholders and increase commitment from local

leaders/health managers/ administrators to fight TB

6.

Attract media attention/coverage to emphasize the urgency of TB control for wider

understanding, support, and commitment

7.

Co-opt new groups as partners such as businesses, private practitioners etc.

8.

NGOs and professional bodies, which are important in the fight against TB

Plan for World TB Day at the start of the year while formulating the District Annual

Action Plan and PIP.

Essential reading material:

1. Operational Handbook on ACSM for RNTCP

2.

RNTCP Health Communication Strateg

Strategic approach to plan ACSM activities

Strategies are broadly classified in to two groups

For greater demand for early diagnosis and treatment, improvement in thehealth seeking

behaviourthrough empowered community structures andother stakeholders, using

evidence based BCC strategies will be adopted.

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