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Audience based
behaviour change
Increase awareness
through addressing
issues of:
Correct
knowledge
Recognizing signs
And symptoms
Modes of
prevention
&transmission
Early health
seeking
DOTS &
providers
Quality & cost of
treatment
Adherence to
realize efficacy
of treatment
Change in attitude
Stigma reduction
Self at risk
perception
Early health
seeking
treatment
adherence
Behaviour change
&maintenance
Increase in
patientattendanc
e atDMC & PHI
Availability
ofpatient support
Increase in
patients
successfully
completing
treatment
Treated patients
advocating for
DOTS
Involvement of Medical
Practitioners
Involvement of frontline
workers, peer educators,
social influencers
Involvement media,
Journalists
Scale-up ACSM by other
agencies following the
National Strategy
Involvement of community
leaders,
AWW, ASHA, teachers,
FBO to discuss TB &
related issues
Development of
community initiatives TB
Communication materials
Involvement of
VHSC & VHND for
TB
Strengthen Involvement of
Civil Society for social
communication
Involving multiple
stakeholders
Involving
Community
For ensuring supply of quality assured diagnosis andtreatment,enhancement of political
will and commitment of policy makers atnational, state and community levelwill be
focussed. This will be achievedby effectively engaging with other stakeholders including
media, NGOs, patient support groups etc to support advocacy and communication.
The diagram below is an illustration of the broad strategy that would be adopted for
designing activities.
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